CROSSMEDIA SUCCESS STORY

A world-wide leader in workplace learning and performance was looking to improve member communication and registration for the organization’s upcoming conference.

Collaborating with the CGXSolutions team, the company developed a CrossMedia campaign integrating email, personalized web sites, and print marketing.

The campaign began with an email blast to the target audience. With CrossMedia, emails are fully personalized and customizable, even in foreign languages.

Each email contained a link to a personalized web site, which offered two options for registering for the upcoming conference. The second of the two options would trigger a variable data print communication to be mailed to the prospect.

To see the rest of this success story, and the results of this campaign, click here.