MetalFX Tech Tips at Mercury Printing

PRINT DIGITAL / VARIABLE DATA FULFILLMENT INVENTORY MANAGEMENT METALFX

STOREFRONT CROSSMEDIA PRINT PROCUREMENT

PRINT MANAGEMENT 1 to 1 MARKETING CROSSMEDIA STOREFRONT

PREPARING FOR PRINT METALFX TIPS VARIABLE DATA DATABASE GUIDELINES CGX UNIVERSITY

METALFX TECH TIPS

Avoid Bright Red Effects

Be cautious when using MetalFX® with a bright red color. The silver base coat can change red hues significantly. You will notice that there are no bright reds in the MetalFX Base Silver swatch book (see MFX1178, MFX1190 and MFX1200). We recommend keeping bright red as a process color and surrounding it with MetalFX colors for best results.

Black and Silver Look Great, But...

Metallic colors can look great next to black, but be careful. A lot of black in an continuous tone image can absorb light away from the MetalFX color areas, giving a somewhat "muddy" look. Incorporate black sparingly and avoid combining black with the silver base coat, except when that "dull" effect is expressly what you are seeking.

Bright, Clean and Reflective

We recommend using images with a healthy mix of white space. The contrast of white paper with MetalFX attracts light to the image and gives a clean, striking result.

These tips and more can be downloaded in a PDF here. For additional information about MetalFX, visit the MetalFX Web site or contact us.