One-to-One Marketing at Mercury Printing

PRINT DIGITAL / VARIABLE DATA FULFILLMENT INVENTORY MANAGEMENT METALFX

STOREFRONT CROSSMEDIA PRINT PROCUREMENT

PRINT MANAGEMENT 1 to 1 MARKETING CROSSMEDIA STOREFRONT

PREPARING FOR PRINT METALFX TIPS VARIABLE DATA DATABASE GUIDELINES CGX UNIVERSITY

ONE-TO-ONE MARKETING SUCCESS STORY

Mercury Printing is more than a proponent of one-to-one marketing: we're a successful case study.

After witnessing the success of one-to-one marketing campaigns with our customers, our leadership sought to leverage the power of variable data printing to generate additional sales leads for our business.

The process began with our sales staff, which developed a database of prospects, including each prospect's college alma mater or favorite university. Mercury's design team then developed a personalized direct mail communication that incorporated each prospect's college football team.

The colorful cover addressed the prospects by their first names and invited them to open the folding self-mailer to learn more about their favorite team and how well (or not so well) the team was doing.

To see the inside of the self-mailer, and the results of this campaign, click here.