CrossMedia Marketing at Mercury Printing

PRINT DIGITAL / VARIABLE DATA FULFILLMENT INVENTORY MANAGEMENT METALFX

STOREFRONT CROSSMEDIA PRINT PROCUREMENT

PRINT MANAGEMENT 1 to 1 MARKETING CROSSMEDIA STOREFRONT

PREPARING FOR PRINT METALFX TIPS VARIABLE DATA DATABASE GUIDELINES CGX UNIVERSITY

CROSSMEDIA SUCCESS STORY

The direct mail communication provided more information about the areas of interest the prospect indicated on their personalized web site. The prospect was then guided back to their web site to complete the registration process.

This CrossMedia campaign enabled the company to communicate with their target market in a highly personable, flexible manner and enabled prospects to register for the conference through their preferred marketing channel.

The year before this campaign, the company generated less than a 1% response rate to their direct mail campaign. The CrossMedia campaign generated a remarkable 15% response rate from their target market.

The ROI was equally impressive. While the CrossMedia campaign cost $27,000 more than the previous year's campaign, gross revenue from registration fees rose over $900,000 from the previous year.

To learn more about how you can benefit from CrossMedia Marketing, contact us.