STOREFRONT SUCCESS STORY

When Midas International, one of the world's largest providers of automotive services, issued a national RFP for the printing of direct marketing materials, our national sales staff recognized that they needed much more than "ink on paper." With more than 2,600 franchised, licensed and company-owned shops in 19 countries, Midas needed a customized, total solution built on innovative and creative ideas.

Mercury Printing's parent company, Consolidated Graphics (CGX) developed a comprehensive solution that enhanced convenience and efficiency for Midas franchisees in the procurement, distribution and management of a vast array of marketing collateral. Through a StoreFront solution (designed to match Midas' graphic standards), franchisees now order promotional materials, design marketing campaigns and print variable data communications from a central online web tool.

"The comprehensive nature of the Consolidated Graphics solution exceeded our expectations," said Cathy Hall, Midas Vice President, Marketing Programs and Advertising. "Combining state-of-the-art, online technology with the extensive capabilities of variable data printing has enabled us to communicated much more effectively with our end customer. We've also realized efficiencies from outsourcing our fulfillment function to Consolidated Graphics."

To learn more about how StoreFront can help your business grow more efficient while saving time and money, just contact us.